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LAUREN LIVAK GILBERT / INSIGHTS & RESEARCH
BEYOND
THE HYPE.
INTO WHAT
MATTERS.
Research, writing and perspectives on the ideas changing how we discover, shop, lead and do business.
DIGITAL COMMERCE ✳ AI ✳ CONSUMER BEHAVIOR ✳ ORGANIZATIONAL CHANGE ✳
FEATURED THINKING / 01
THE BIG QUESTION
COMMERCE IS CHANGING. ARE ORGANIZATIONS KEEPING UP?
Consumer behavior and technology are evolving fast. The bigger challenge is how businesses organize, adapt and make decisions.
A recurring theme across my research and writing ↗
SIGNAL OVER NOISE ↗SELECTED RESEARCH
RESEARCH THAT
ASKS BETTER QUESTIONS.
A selection of industry research I've helped bring into the conversation. These links lead to the original publications; we'll add individual summaries and my personal takeaways next.
RESEARCH / AI & ORGANIZATIONS
BUILDING AN AI-ENABLED ORGANIZATION
How companies rethink teams, capabilities and ways of working as AI reshapes commerce.
READ THE REPORT ↗
RESEARCH / MEASUREMENT
HOW TO MEASURE SUCCESS IN THE NEW AGE OF COMMERCE
Rethinking the signals and measures that matter as commerce evolves.
EXPLORE THE REPORT ↗
RESEARCH / ORGANIZATIONAL READINESS
THE ECOMMERCE READINESS GAP
Exploring the disconnect between digital commerce ambition and organizational readiness.
READ THE RESEARCH ↗
WHAT I EXPLORE
THE SIGNALS
BEHIND
THE NOISE.
I connect research, real-world brand experience and conversations with industry leaders to make sense of where commerce is going.
01 AI & Agentic Commerce
02 Digital Shelf & Discovery
03 Consumer Behavior
04 Leadership & Change
05 Commerce Strategy
ARTICLES / PERSPECTIVES / PODCASTS
MORE THAN
A HOT TAKE.
This section will feature Lauren's published articles, Snackable Commerce perspectives and podcast conversations, each with its original link and a short explanation of why it matters. Specific pieces will be added after we select the work to feature.
LATEST INSIGHTS & RESEARCH
RESEARCH / SPEAKING / COLLABORATIONS
HAVE AN IDEA
WORTH EXPLORING?
Let's turn meaningful questions into conversations, research and ideas that move the industry forward.
LET'S COLLABORATE ↗